• “The effect is simple, the cause is not.”                                                                                             -Ian Stewart, Nature’s Numbers, p. 146
  • “I don’t believe the world is made of quarks or electromagnetic waves, or stars, or planets, or any of these things. I believe the world is made of language.”                                                                     -Tom Robbins, Wild Ducks Flying Backwards, p. 114
  • “Success depends on three things: who says it, what she says and how she says it. And of these three things, what she says is the least important.”                                                                                 -Tom Wolfe, I Am Charlotte Simmons, p. 17
  • “In politics, your two main pillars are your message and electoral strategy.”                              -David Plouffe, Campaign Manager "Obama for America," The Audacity to Win, p. 236
  • “The speaker’s aim was to find pleasing words, even as he set down plainly what was true.”             -King Solomon, Book of Ecclesiastes, Chapter 12 verse 10 (James Moffatt Translation)
  • “It is communication skills such as writing, speaking and negotiating that are crucial to a life of success.” -Robet Kiyosaki, Rich Dad, Poor Dad, p. 141
  • “A sentence can be true of false, but a word cannot.”                                                                   -Steven Pinker, The Stuff of Thought. p. 311
  • “Hitch your wagon to a star.”                                                                                                                   -Ralph Waldo Emerson
  • “A reputation is valuable only to the extent that it gets publicized; you can make it ineffective by maintaining secrecy.”                                                                                                                –Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 223-224
  • “The best students are those who never quite believe their professors.”                                             -Jim Collins’ Professor, Good To Great, p. 16
  • “There are only anywhere from 3 to 7 percent of the voters in any election that really decide the outcome.”                                                                                                                                    -James Carville, Democratic Strategist, All’s Fair, p. 19
  • “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”                                                                                                                                     -United States Declaration of Independence, July 4, 1776 
  • “Are you seriously going to throw at someone when you are facing Randy Johnson?”                                                                                                                                        -Curt Schilling, Ace Major League Pitcher about another Ace
  • "Never say anything in writing that you wouldn't comfortably say in conversation."                      -William Zinsser, On Writing Well, p. 26
  • “If you can’t show sincere appreciation, don’t show any!”                                                                 -Dale Carnegie, The Quick And Easy Way To Effective Speaking, p.104
  • “It is only the artificial and complex that bewilders them.”                                                        -Nathaniel Hawthorne, about writing to children
  • “Brevity is the soul of wit.”                                                                                                        -Williams Shakespeare, Hamlet
  • “We allow ourselves to be much more swayed by experts who seem to be impartial than by those who have something to gain by convincing us; and this has been shown by research to be true around the world.”                                                                                                                                               -Dr. Robert B. Cialdini, Influence, p. 232
  • “The single most important demographic change in the world right now is the dramatic decline everywhere in birthrates.”                                                                                                                 -George Friedman, The Next 100 Years, p. 51
  • “The ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than any other under the sun.”                                                                                            -John D. Rockefeller
  • “To be popular one must be a mediocrity.”                                                                                             -Oscar Wilde, The Picture of Dorian Gray, p. 201
  • “You see what you believe is there, and you see it there because you want it there. Perception has no other law than this...Perception rests on choosing; knowledge does not."                                            -Dr. Helen Schucman, A Course in Miracles, 3rd Ed., p. 523-24
  • “Only you can prevent forest fires.”                                                                                                      -Smokey Bear, USDA Forest Service and National Association of State Foresters
  • “The absolute rule of message dissemination and message penetration is consistency and repetition. The principle is the same for political campaigns and companies. Everyone says the same thing over and over.”                                                                                                                                              -Mary Matalin, Republican Strategist, All’s Fair, p. 80
  • “Poetry began turning away from the elusive, twice-abstracted language of old toward a direct, more colloquial, style.”                                                                                                                            -Scott McCloud, Understanding Comics, p. 147
  • “Take only such actions as you would like to see become a universal law.”                                                -Immanuel Kant, German Philosopher
  • “Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions…by changing our experiences that comprise those impressions.”                 -Malcolm Gladwell, Blink, p. 97
  • “This is the kind of errant pedantry up with which I shall not put!”                                                           -Winston Churchill, about not ending sentences with prepositions
  • "I think a sentence is a fine thing to put a preposition at the end of."                                           -William Zinsser, On Writing Well, p. 41
  • “Social networks make it clear that what you know is important, but who you know is critical.”                 -Jim Sterne, Social Media Metrics, p. 51
  • “I don’t think people will find that charge credible, and while I can make the case that it’s true, I think it puts too much spin on the ball. Let’s just lay out his position without feeling the need to scare people with some grandiose political scorecard terminology.”                                                                               -Senator Barack Obama, advising his campaign's response to McCain’s health care plan,The Audacity to Win, p. 324
  • “The use of the alphabet can be acquired by any child with relative ease…The difficulties inherent in earlier systems of writing (read: pictograms, syllabic signs, etc.) were largely removed by the invention of the alphabet.”                                                                                                                                               -Ellis R. Brotzman, Old Testament Textual Criticism, p. 30-31
  • “It is relatively well established by historical studies and scriptural exegesis that he preached, within the Judaic religious tradition, a call for repentance in anticipation of the imminent coming of GOD’S Kingdom, that he saw this dawning Kingdom as already present in his own words and deeds, and that for these claims he was put to death under the Roman procurator Pontius Pilate in about 30 A.D.”                          -Richard Tarnas, The Passion of the Western Mind, p. 91
  • “The New Testament has been accepted by the great majority of Christians, for the past 1,600 years, as comprising twenty-seven books. These twenty-seven fall naturally into four divisions: (1) the four Gospels, (2) the Acts of the Apostles, (3) twenty-one letters written by apostles and “apostolic men,” and (4) Revelation. This order is not only logical, but roughly chronological so as the subject matter of the document is concerned; it does not correspond, however, to the order in which they were written.”    -F.F. Bruce, The Origin Of The Bible, p. 9
  • “Science had given humanity forces enough to destroy the earth, and politics had given humanity a fair assurance that the forces would be used.”                                                                                               -Kurt Vonnegut, “Thanasphere “,Collier’s Weekly , September 2, 1950
  • “She would not spoil these last few sadly-sweet moments by speaking about herself.”                             -Baroness Emmuska Orczy, The Scarlet Pimpernel, p. 57
  • “He lives and will live in the memory and gratitude of the wise and good, as a luminary of science, as a votary of liberty, as a model of patriotism, and as a benefactor of human kind.”                                       -President James Madison about 3rd President, Thomas Jefferson
  • “Words became musical notes. Sentences became melodies. They were useless as conveyors of information, because nobody knew or cared what the meanings of words were anymore. “                        -Kurt Vonnegut, Breakfast of Champions, p. 113
  • “There is a mysterious cycle in human events. To some generations much is given. Of other generations much is expected. This generation has a rendezvous with destiny.”                                                          -Franklin Delano Roosevelt, 1936
  • “I wanted to look like the knight, but I didn’t want to bleed like one…The number one problem between men and their women is that we men, when asked to truly fight for her…hesitate. We are still seeking to save ourselves; we have forgotten the deep pleasure of spilling our life for another.”                                 -John Eldredge, Wild at Heart, p. 184
  • “The relationship between the parents gives the children a guideline from which they may choose to develop their own individual roles…Whatever trait all children of a family have in common is an expression of the family atmosphere established by the parents.”                                                                                                                                           -Dr. Rudolf Dreikurs, children: the challenge, p. 19-20
  • “Following America’s two world wars, midlifers extended very different welcomes to homecoming young soldiers: after World War I, cracking down on their wildness and drinking; after World War II, showering them with tax-supported benefits. Take any phase of life, move forward or backward a quarter century, and you will invariably discover profound changes in what it meant to be that age in America.”                                                                                                                                     -William Strauss & Neil Howe, Generations, p. 46-47
  • “…sound recordings and motion pictures…schemes for holding the attention of millions all over the world…”                                                                                                                                                   -Kurt Vonnegut, Timequake, p. 35
  • “People don’t buy from clowns.”                                                                                                               -Claude Hopkins, father of modern advertising
  • “In all campaigns, more money comes in toward the end of the race, and early planning needs to account for the steep rise.”                                                                                                            -David Plouffe, Campaign Manager of “Obama for America”, The Audacity to Win, p. 325
  • “I must invent my own systems or else be enslaved by other men’s.”                                          -William Blake
  • “The penalty kick in soccer is indeed the simplest and the best known example of the general situation requiring…mixed strategies.                                                                                                        -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 143
  • “Conventional political analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world."  -George Friedman, The Next 100 Years, p. 3 
  • “So shall my word be that goeth forth out of my mouth: it shall not return unto me void, but it shall accomplish that which I please, and it shall prosper in the thing whereto I sent it.”                                                                                                                                                -Isaiah the Prophet, chapter 55 verse 11 (KJV)
  • “A book no more contains reality than a clock contains time.”                                                                   -Tom Robbins, Another Roadside Attraction, p. 107
  • “Because speech perception is automatic, uttering a taboo word can force a listener’s mind to go in a direction it ordinarily prevents itself from going in.”                                                                                  -Steven Pinker, The Stuff of Thought, p. 350
  • “We don't want no, thought control.”                                                                                                -Pink Floyd, “Brick in the Wall”     
  • “Your thoughts and words are really units of human energy that either move you towards happiness or away from it.”                                                                                                                                         -Mike Lipkin-Arthur Gillis
  • "Good writers of prose must be part poet, always listening to what they write."                            -William Zinnser, On Writing Well, p. 36
  • “Reporters marry sources who work for clients who employ bureau chiefs                                          Who dine with agents who wine the lawyers who date the editors                                                      Who have sex with the reporters who share the beachhouses                                                           With the sources who are married to the bureau chiefs                                                                      Who hire the reporters who are married                                                                                                To the lawyers who date                                                                                                                     The columnists                                                                                                                                 That dish                                                                                                                                         Stars                                                                                                                                                Who dine                                                                                                                                          With the editors                                                                                                                                Who have sex with                                                                                                                             The sources after meeting                                                                                                                With lawyers who lobby Congress                                                                                                         To protect a president who is friends with                                                                                           The bureau chiefs who hire the reporters who                                                                                   Have sex with the editors who blast the internet websites . . .                                                         -Matt Drudge, Drudge Manifesto, p. 77
  • "One demands two things of a poem. Firstly, it must be a well-made verbal object that does honor to the language in which it is written. Secondly, it must say something significant about a reality common to us all, but perceived from a unique perspective. What the poet says has never been said before, but, once he has said it, his readers recognize its validity for themselves."                                                                                                                                           -W. H. Auden (19071973)
  • “…our brothers are silent. For they dare not speak the thoughts of their minds. For all must agree with all and they cannot know if their thoughts are the thoughts of all and so they fear to speak."                   -Ayn Rand, Anthem, p. 24
  • “Strive for one electric stream from the thoughts of your mind to the words of your mouth to the works of your hand.”                                                                                                                                             -Joshua A. Stevens, Ad-man 
  • “The Pharisees challenged him, ‘Here you are, appearing as your own witness; your testimony is not valid.’…In your own Law it is written that the testimony of two men is valid. I am one who testifies for myself; my other witness is the Father, who sent me.’”                                                                           -Gospel of John, Jesus Christ, Chapter 8, Verses 13 & 17 (NIV)
  • "The incongruity in a fresh literary metaphor…gives it its pungency.”                                                        -Steven Pinker, The Stuff of Thought, p. 264
  • “People believe other people far more than they believe the one selling snake oil.”                                    -Jim Sterne, Social Media Metrics, p. 77
  • “Psychology does not know what good and evil are in themselves; it knows them only as judgments about relationships.”                                                                                                                                         -Carl Jung
  • “The bonds of words are too weak to bridle men’s avarice.”                                                               -Thomas Hobbes
  • “Washington took no chances. Digging deep into his pockets to slake the thirst of the voters at picnics and other gatherings, he purchased twenty-eight gallons of rum, fifty gallons of rum punch, thirty-four gallons of wine, eight quarts of hard cider, a quart of brandy, and fort-six gallons of “Strong Beer…Washington ran ahead of the other three candidates, garnering roughly 40 percent of the votes.”                                                                                                                                              -John Ferling, The Ascent of George Washington, p. 51
  • “Praise, therefore, be to Him, who has made the histories of the past an admonition for our own time!”                                                                                                                                                     -Sir Richard Francis Burton, Arabian Nights Volume I: The Marvels and Wonders of the Thousand and One Nights, p. 1
  • “We viewed the race not as national campaign, but as a sequence of states…with the belief that what happened in any one contest had the distinct ability to affect the next. Essentially, this was a momentum theory, and valid or not, we really had no choice…We were thirty points behind Clinton;”                                                                                                                                                     -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 16
  • “One of the things I like to do on the final day of a campaign is a twenty-four-hour-scheduling day. You fill the entire last day with events all over the state. It’s a good metaphor. It tells the voters that you really want the job.”                                                                                                                      -James Carville, Democratic Strategist, All’s Fair, p. 78
  • “And all spoke well of Him and marveled at the words of grace that came forth from His mouth; and they said, Is not this Joseph's Son?”                                                                                                    -Gospel of Luke, chapter 4 verse 22 (AMP)
  • “What a piece of work is man! How noble in reason! How infinite in faculties! In form and moving, how express and admirable! In action, how like an angel. In apprehension, how like a god!”                            -William Shakespeare
  • “You see, I am uninvolved, and my posture in life is one of detachment, irony, and amusement, which may not be a particularly lofty posture…”                                                                                   -Frederick Exley, A Fan’s Note, p. 244
  • “I beseech you, in the bowels of Christ, think it possible you may be mistaken.”                                 -Oliver Cromwell, to the Church of Scotland
  • “We’re going through a big change…because of the internet. In a way, it’s like saying good-bye to pop culture as we know it.”                                                                                                             -Madonna, New York Daily News, February 27, 2000
  • “The pen is indeed mightier than the sword—for power originates from the mind, whereas force is rooted in the material world.”                                                                                                                        -Dr. David R. Hawkins, Power vs. Force, p. 151
  • “There could be no mistaking he was a great man—he looked like one, talked like one, was treated like one and insisted that he was one.”                                                                                                         -John Kennedy describing Daniel Webster
  • “The government of the church has often been the subject…of religious contention.”                                                                                                                                -Edward Gibbon, The Decline And Fall Of The Roman Empire, p. 212
  • “Why should she be an outcast for not doing stupid, aimless, self-destructive things?”                      -Tom Wolfe, I Am Charlotte Simmons, p. 17
  • “We understand a sentence as being true when our understanding of the sentence fits our understanding of the situation closely enough.”                                                                            -George Lakoff & Mark Johnson, Metaphors We Live By, p.169
  • "Even as a child she had lived her own small life all within herself. At a very early period she had apprehended instinctively the dual life—the outward existence which conforms, the inward life which questions."                                                                                                                                     -Kate Chopin, The Awakening, 1899 AD, p. 18
  • “People have better information about their own risks than do the companies from whom they seek insurance.”                                                                                                                                 -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 245
  • “Freedom is only part of the story and half the truth…That is why I recommend that the Statue of Liberty on the East Coast be supplanted by a Statue of Responsibility on the West Coast.”                         -Viktor E. Frankl, Man’s Search for Meaning, p. 134
  • “He was the one person I ever knew, anywhere, who was never afraid.”                                        -President Lyndon B. Johnson about 32nd President, Franklin D. Roosevelt
  • “Anything that is too stupid to be spoken is sung.”                                                                       -Voltaire
  • “How would telling people to be nice to one another get a man crucified? What government would execute Mister Rogers or Captain Kangaroo?                                                                                     -Philip Yancey
  • “My aim is to put down on paper what I see and what I feel in the best and simplest way.”             -Ernest Hemingway
  • “I know it when I see it.”                                                                                                              -Supreme Court Justice Potter Stewart, defining “obscenity,” 1964
  • “We had built an online fund-raising apparatus that grew consistently through the campaign, but the dam really broke in September, when we raised more than $100 million of our $150 million online.”        -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 327
  • “I believe that I shall never be old enough to speak without embarrassment when I have nothing to say.”                                                                                                                                                   -Abraham Lincoln
  • “You’ll learn that looks reflect your inner self. If you respect yourself, you’ll look attractive.”               -John Carlton, Copywriter, Kick --- Copywriting Secrets, Section XVII - I
  • “I’d rather have one flawed strategy than seven different strategies.”                                                     -Mark McKinnon, President George W. Bush’s chief campaign ad-man
  • “I don’t care who sees that I adore all of you.”                                                                                      -Katherine Mansfield, Stories, p. 212-13
  • “At 18 our convictions are hills from which we look; at 45 they are caves in which we hide.”                   -F. Scott Fitzgerald, Flappers and Philosophers, p. 142  
  • “A verbal contract isn’t worth the paper it’s written on.”                                                                    -Sam Goldwyn
  • “Social media is where word-of-mouth goes ballistic.”                                                                           -Jim Sterne, Social Media Metrics, p. 16                       
  • “The only good author is a dead author.”                                                                                         -Patrick O’Connor
  • "In spiritual matters there is a simple, infallible test: everything that proceeds from the ego is evil; everything that proceeds from love for others is good.”                                                                      -Ayn Rand, The Fountainhead, p. 305
  • “The fear of death is the beginning of slavery.”                                                                                    -Tom Robbins, Another Roadside Attraction, p. 319
  • “…much of the time, we are simply operating on automatic pilot, and the way we think and act—and how well we think and act on the spur of the moment—are a lot more susceptible to outside influences than we realize.”                                                                                                                                  -Malcolm Gladwell, Blink, p. 58
  • “Everything in the universe is connected with everything else.”                                                           -fundamental tenet of theoretical physics
  • “Art, as I see it, is any human activity which doesn’t grow out of either of our species’ two basic instincts: survival and reproduction!                                                                                          -Scott McCloud, Understanding Comics, p. 164
  • “Even when I started in 1970, I knew that television was having a negative effect on our society.”        -Ted Turner
  • “English…words have a habit of accumulating idiosyncrasies that can’t be predicted by the logic of the rules that generated them…An arrowhead is the head of an arrow, but a redhead is a person with red hair, an egghead an intellectual, a blackhead a pimple, a pothead someone who smokes a lot of marijuana, and a Deadhead a fan of the Grateful Dead.”                                                                 -Steven Pinker, The Stuff of Thought, p. 298                                                                    
  • “There are always dreamers on the frontier.”                                                                                   -Willa Cather, O! Pioneers, p. 157
  • “The majority of people who fail to accumulate money sufficient for their needs are, generally, easily influenced by the opinions of others. They permit the newspapers and the gossiping neighbors to do their thinking for them…If you are influenced by opinions when you reach decisions, you will not succeed in any undertaking..."                                                                                                                                     -Napoleon Hill, Think And Grow Rich, p. 140
  • “All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.”                                                                                                                 -Isaac Asimov  (1975)
  • “You can accomplish anything in life, provided that you don’t mind who gets the credit.”                           -Harry Truman
  • “…the essence of independence is to be able to do something for one’s self…To be able to do a thing without any help from others: this is independence. If it exists, the child can progress rapidly; if it does not, his progress will be slow. With these ideas in mind we can see how the child must be treated:”        -Maria Montessori, The Absorbent Mind, p. 155
  • “It is queer to favor the clean over the impure.”                                                                              -Thomas Pynchon, V, p. 73
  • “I hear that it works even if you don’t believe in it.”                                                                         -Niels Bohr, reason he hung a horseshoe above his office door
  • “Turn his soul wrong side outwards, and there is not a speck on it.”                                                      -President Thomas Jefferson about 5th President, James Monroe
  • “Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others.” -Virginia Woolf
  • “Logic is best explained by presenting examples of what is not logic.”                                         -Nicholas Capaldi, How to Win Every Argument, p. 13
  • “Almost all campaigns never have enough money or people to do what they’d like…Not this campaign. It’s like fantasy camp for political operatives, so relish it because you may never see it again.”                  -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 328
  • “They pretend to believe in the Bible and be God-fearing Christians; yet by their ballots they are demonstrating that they don’t care whether slavery is voted up or down. But I know God cares and humanity cares, and if they don’t, surely they have not read their Bibles aright.”                          -Abraham Lincoln about ministers/theological students in Springfield, IL (Dale Carnegie, The Unknown Lincoln,   p. 113)
  • “Prosperity had relaxed the nerves of discipline.”                                                                           -Edward Gibbon, The Decline And Fall Of The Roman Empire, p. 252
  • “When justice, rights, liberty, the Union, humanity were involved, then you may stand aside. No man can move him. No set of men can.”                                                                                              -William Herndon about 16th President, Abraham Lincoln
  • “As soon as you deal with [sex] explicitly, you are forced to choose between the language of the nursery, the gutter, and the anatomy class.”                                                                                                  -C.S. Lewis
  • “...knowledge of spelling has nothing to do with an understanding of poetry.”                                  -Josef Albers, Interaction of Color, p. 5
  • “The championship-level players of Rock Paper Scissors seem to place a lot of importance on strategies that deliberately depart from randomization, and try to exploit the other player’s attempts to interpret patterns.”                                                                                                                                   -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 157
  • “…the objective of all communication:                                                                                                  the human mind.”                                                                                                                               -Al Ries &Jack Trout, Positioning, p. 29
  • “No servant is able to serve two masters; for either he will hate the one and love the other, or he will stand by and be devoted to the one and despise the other. You cannot serve God and mammon (riches, or anything in which you trust and on which you rely).”                                                                -Gospel of Luke, chapter 16 verse 13 (AMP)
  • “The out-of-character vote of one of our elected officials on a bill or measure can often be understood as a favor returned to the bill’s sponsor.”                                                                                                 -Dr. Robert B. Cialdini, Influence, p. 25       
  • “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”                                            -First Amendment, US Constitution, 1791
  • “Bribery , by definition must be treated as an exception to the right of free speech…”                        -Steven Pinker, The Stuff of Thought, ps. 395-96
  • “Avoid bureaucracy and hierarchy and instead create a culture of discipline. When you put these two complementary forces together—a culture of discipline with an ethic of entrepreneurship—you get a magical alchemy of superior performance and sustained results.”                                                        -Jim Collins, Good To Great, p.121-22
  • “Don’t name your son William. Every Tom, Dick, and Harry is called William.”                                   –Sam Goldwyn
  • “For a child has been born to us,                                                                                                            a son has been given to us.                                                                                                                  He shoulders responsibility                                                                                                                  and is called:                                                                                                                              Extraordinary Strategist,                                                                                                                    Mighty God,                                                                                                                              Everlasting Father,”                                                                                                                           -Isaiah the Prophet, chapter 9 verse 6 (NET)
  • “Voters will often have an incentive to misrepresent their true preferences. Neither majority rule nor any other voting scheme can solve this problem, for there does not exist any one perfect system for aggregating individuals’ preferences into a will of the people.”                                                       -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 359
  • “I wrote it just the way I talk.”                                                                                                             -F. Scott Fitzgerald, Flappers and Philosophers, p 100
  • “…the child’s explosion into writing is closely connected with his special sensitivity for language, and this was operative at the time when he began to speak. By the age of five and a half or six, this sensitivity has ceased to exist; so it is clear that writing can be learned with joy and enthusiasm only before that age.”                                                                                                                                              -Maria Montessori, The Absorbent Mind, p.173
  • “The volume and passion of our volunteers meant we could do just about everything we wanted to do on the ground. Register voters? Check…talk to every sporadic-voting Democrat in a state? Check…Have multiple conversations, person to person, with target Independents and Republicans? Check. It was a luxury few campaigns have.”                                                                                                          -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 327
  • “The nature of bad news infects the teller.”                                                                                   -William Shakespeare, Antony and Cleopatra
  • "The whole of nature is a metaphor of the human mind."                                                                -Ralph Waldo Emerson
  • “…use the pronoun ‘you’ rather than the third person ‘they.’ In this way you keep the audience in a state of self awareness, which…cannot be overlooked by the speaker if he is to hold the attention and interest of his listeners.”                                                                                                                              -Dale Carnegie, The Quick And Easy Way To Effective Speaking, p.107
  • “It is often said, ‘Never discuss sex, money, religion, or politics.’ These subjects are too volatile and primal in nature. That is why most people talk about the weather, sports, what is on TV, or the latest diet fad. These things are superficial—we can live with or without them.”                                       -Robert T. Kiyosaki, Conspiracy of the Rich, p. 41
  • “People will either accept me and my message or they won’t.”                                                    -Senator Barack Obama, Fall 2007
  • “Time in one’s own life is kept from collapsing into an undifferentiated lump by the events that fill it.”                                                                                                                                              -Charles Murray, Human Accomplishment, p. 8
  • “History must repeat itself because we pay so little attention to it the first time.”                                 -Blackie Sherrod
  • “If you want a friend in Washington, get a dog.”                                                                             -Harry Truman
  • “…write only what kicks you and keeps you overtime awake from sheer mad joy.”                             -Ann Charters, Introduction to On the Road, Jack Kerouac
  • “I’d rather be a lightning rod than a seismograph.”                                                                            -Tom Wolfe, The Electric Koolaid Acid Test, p. 8
  • “Freedoms once granted will not be relinquished without a fight.”                                                        -Dr. Robert B. Cialdini, Influence, p. 261
  • “I never stopped trying to become qualified for the job.”                                                                 -Darwin Smith, CEO, Kimberly Clark
  • “Paul was…a strategic leader in God’s scheme of things…”                                                                 -Gene A. Getz, The Measure of a Man, p. 163
  • “…books, because of their weight and texture, and because of their sweetly token resistance to manipulation, involve our hands and eyes, and then our minds and souls, in a spiritual adventure I would be very sorry for my grandchildren not to know about.”                                                           -Kurt Vonnegut, Timequake, p. 183
  • “If the map were a roulette table, Obama would be dropping chips all over.”                                     -Peter Nicholas, LA Times, September 9, 2008
  • “Written things are not for speech; their form is literary; they are still, inflexible and will not lend themselves to happy effective delivery with the tongue.”                                                                 -Mark Twain
  • “To an artist a metaphor is as real as a dollar.”                                                                                 -Tom Robbins, Another Roadside Attraction, p. 307
  • “If your problem is that there is too much traffic, you are part of the problem.”                             -Thomas Schelling, Micromotives and Macrobehavior, p. 27
  • “I consider that for any man of culture to accept the standard of his age is a form of the grossest immorality.”                                                                                                                                  -Oscar Wilde, The Picture of Dorian Gray, p. 82
  • “I was on a writing kick and…unable to stay the rush of words. I wrote in joy and in anguish, wrote giggling like a madman and with the tears streaming down my face, wrote at times so exhilarated that I daren’t move for fear of discovering I was incapable of what I seemed to be getting down on paper. I wrote and wrote and wrote, filling up one manila envelope, and then another, and still another…and the thought of an editor’s ever reading through it aroused in me a desire to make it stop. But I could not stop.”                                                                                                                                        -Frederick Exley, A Fan’s Notes, p. 331
  • "No Apostle would have dreamed of thinking that there are three divine Persons"                              -Emil Brunner, Christian Doctrine of God, Dogmatics, Vol. 1, p. 26
  • “She was a continual source of astonishment to him—the freshness and originality of her mind, her dynamic, clear-headed energy, and her unfailing good humor.”                                                              -F. Scott Fitzgerald, Flappers and Philosophers, p. 194-95
  • “The only missile they can ever think of throwing at anybody is a ball or a bridal bouquet.”                -Kurt Vonnegut, Bluebeard, p. 239
  • “My work has always tried to unite the true with the beautiful and when I had to choose one or the other, I usually chose the beautiful.”                                                                                         -Hermann Weyl, Mathematician
  • “We simply would not have won without the historic level of support from our volunteers.”                     -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 238
  • “The child’s conquest for independence begins with his first introduction to life…A vital force is active within him…likened to will-power…a part of the individual’s awareness…the divine urge…This vital force for his growth stimulates the child to perform many actions and, if he is permitted to grow normally, without being hindered, it shows itself in what we call the ‘joy of life.’ The child is always enthusiastic, always happy.”                                                                                                                                         -Maria  Montessori, The Absorbent Mind, p. 83-84
  • “I want you to admit…you want to live a life that you have chosen.”                                                  -Tom Robbins, Jitterbug Perfume, p. 89
  • “But what is freedom? Freedom from what? There is nothing to take a man’s freedom away from him, save other men. To be free, a man must be free of his brothers. That is freedom. That and nothing else.” -Ayn Rand, Anthem, p. 68
  • “…as long as there were willing followers, there would be exploitive leaders. And there would be willing followers until humanity reached that philosophical plateau where it recognized that its great mission in life had nothing to do with any struggle between classes, races, nations, or ideologies, but was, rather, a personal quest to enlarge the soul, liberate the spirit, and light up the brain.”                                    -Tom Robbins, Skinny Legs And All, p. 406
  • “Life ain’t easy for a boy named Sue.”                                                                                         –Johnny Cash
  • “Myths are stories which confront us with something transcendent and eternal.”                         -Roland Hein
  • “A pioneer should have imagination, should be able to enjoy the idea of things more than the things themselves.”                                                                                                                                  -Willa Cather, O! Pioneers, p. 48
  • “I didn’t hire a vetter to vet the vetter.”                                                                                    -Democrat Presidential Nominee Barack Obama, about vetting his VP choices
  • “Stop blaming me, thinking I’m the problem. If you think I’m the problem, then you have to change me. If you realize you’re the problem, then you can change yourself, learn something and grow wiser. Most people want everyone else in the world to change but themselves. Let me tell you, it’s easier to change yourself than everyone else.”                                                                                                       -Robert Kiyosaki, Rich Dad, Poor Dad, p. 34
  • “Speakers who talk about what life has taught them never fail to keep the attention of their audiences.”                                                                                                                                     -Dale Carnegie, The Quick And Easy Way To Effective Speaking, p.47
  • “…to be highly organized is, I should fancy, the object of man’s existence.”                                     -Oscar Wilde, The Picture of Dorian Gray, p. 79
  • “The very act of negotiating a prenuptial contract makes it more likely that it will be needed, because the couple is being forced to think just the thoughts that they should not be thinking if their marriage is to be based on the right of communal decisions.”                                                                             -Steven Pinker, The Stuff of Thought, p. 404
  • “Ten children in eighteenth-century France might have been a godsend. Ten children in late-nineteenth-century France might have been a burden. Ten children n late-twentieth-century France would be a catastrophe.”                                                                                                                              -George Friedman, The Next 100 Years, p. 56
  • “Those who cannot remember the past are condemned to repeat it.”                                           -George Santayana
  • “One characteristic of force is arrogance; power is characterized by humility. Force is pompous; it has all the answers. Power is unassuming.”                                                                                                  -Dr. David R. Hawkins, Power vs. Force, p. 154
  • “The computer doesn’t ask if the person is real or not. It doesn’t care about anything. It especially doesn’t care about hurting people’s feelings.”                                                                                    -Kurt Vonnegut, Hocus Pocus, p. 100
  • “When used right, technology becomes an accelerator of momentum, not a creator of it.”                  -Jim Collins, Good To Great, p. 152
  • “The truly gifted negotiator…is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.”                                                                                           -Dr. Robert B. Cialdini, Influence, p. 40
  • “Somehow the past always seems nearer than the future.”                                                         -William Strauss & Neil Howe, Generations, p. 377
  • “A man of intelligence, and one of those prompt, frank, ardent souls whom I love to meet.”            -Aaron Burr about 7th President, Andrew Jackson
  •  “Mediocrity: now there is ugliness for you.                                                                                     -Tom Robbins, Half Asleep In Frog Pajamas, p. 158
  • “The show horse and the plow horse—he was more of a show horse, whereas I was more of a plow horse.”                                                                                                                                            -Alan Wurtzel, CEO, Circuit City
  • “She was greatly occupied and did not notice the approaching storm.”                                              -Kate Chopin, The Awakening, p. 252
  • “Without credibility, other players will not be influenced by mere words.”                                     -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 187
  • “Numbers are either irrational or not, but—like equality in George Orwell’s Animal Farm—some are more irrational than others.”                                                                                                                      -Ian Stewart, Nature’s Numbers, p. 140-41
  • “Almost everything is already discovered, and all that remains is to fill a few holes.”                      -Philipp Von Jolly, Physics Professor, 1874
  • “…we are often as vulnerable to the symbols of authority as to the substance.                                 -Dr. Robert B. Cialdini, Influence, p. 220
  •  “That campaign was run by a woman…The campaign ran like a family. There was none of this Men-are-pigs, men-are-the-enemy feminism to her, just a sense that ‘Men can be dopey and we know that, and we know that we can be smarter than they are, and here’s how you act in that world.’ She loved men, but she was magnificent to women. Maxene (Fernstrom) was my idea of what feminism could and should be: women helping other women without hating men, or aspiring to be men.”       -Mary Matalin, Republican Strategist, All’s Fair, p. 27
  • “Freedom so often means that one isn’t needed anywhere.”                                                            -Willa Cather, O! Pioneers, p. 64
  • “We are always in the tentative stage.”                                                                                            -H.C. Rumke
  • …feminine elegance is the highest of the Arts.”                                                                                -Ayn Rand, We the Living, p. 39
  • “We’re having a feast of reason and a flow of soul.”                                                                  -Katherine Mansfield, Stories, p. 207
  • “If you care enough for a result, you will most certainly attain it.”                                                 -William James
  • “The gateway to truth was beauty.”                                                                                                   -Ian Stewart, Why Beauty is Truth, p. 173
  • “Art and fashion are a two-backed beast today; the artist can yell at fashion, but they can’t move out ahead.”                                                                                                                                            -Tom Wolfe, The Painted Word, p. 9-10
  • “Bubbles come and bubbles go. It happened with the railroads. It happened with electricity. It happened with radio. It happened with the personal computer. It happened with the Internet. And it will happen again with unforeseen new technologies.”                                                                                          -Jim Collins, Good To Great, p. 147
  • “History tells us one thing for certain about social behavior: It never remains the same for long. The realistic question is not whether it will change, but how and when.”                                             -William Strauss & Neil Howe, Generations, p. 376
  • “Thought is speech minus sound.”                                                                                                    -Lev Vygotsky, Thought & Language
  • "The ear makes allowances for missing grammar, syntax and transitions that the eye won't tolerate in print."                                                                                                                                         -William Zinsser, On Writing Well, p. 106
  • “It’s hard for somebody to hit you when you’ve got your fist in their face.”                                    -James Carville, Democratic Strategist
  • “Fear defeats more people than any other one thing in the world.”                                                  -Ralph Waldo Emerson
  • “…everybody wants to build and nobody wants to do maintenance.”                                                  -Kurt Vonnegut, Hocus Pocus, p. 238 
  • "Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people.”                                                                    -Jim Collins, Good To Great, p. 56
  • “To the memory of the Man, first in war, first in peace, and first in the hearts of his countrymen.” -Henry “Light Horse Harry” Lee about 1st President, George Washington
  • “Because they do not understand me, I am a barbarian.”                                                                   -Ian Stewart, Why Beauty is Truth, p. 100
  • “I want to expand your point of view so you can see something. Something most people never have the benefit of seeing because their vision is too narrow. Most people never see the trap they are in.”  -Robert Kiyosaki, Rich Dad, Poor Dad, p. 40
  • “Even in the imaginative worlds of poetry and music, there is a basic order so exact as to be called ‘metrical’ or measured.”                                                                                                                 -Maria Montessori, The Absorbent Mind, p.185
  • “Fear is misbegotten of ignorance and uncertainty…”                                                                        -Dale Carnegie, The Quick And Easy Way To Effective Speaking, p. 27
  • “Nebraska and Maine are the two states that do not award all their Electoral College votes based on statewide results. Instead, the winner of the raw vote in each congressional district receives one Electoral College vote.”                                                                                                                   -David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 251
  • "It would seem that there exists in the time-space grid a system of natural order, mathematics of energy.”                                                                                                                                          -Tom Robbins, Another Roadside Attraction, p. 26
  • "Jesus Christ never mentioned such a phenomenon, and nowhere in the New Testament does the word Trinity appear. The idea was only adopted by the Church three hundred years after the death of our Lord."                                                                                                                                           -Arthur Weigall, The Paganism in our Christianity, p. 198
  • “The beauty of simplicity is the complexity it attracts.”                                                                     -Tom Robbins, Even Cowgirls get the Blues, p. 224
  • “God and religion before the world!”                                                                                              -James Joyce, A Portrait of the Artist as a Young Man, p. 32
  • “If a fair coin toss comes up heads thirty times in a row, the next coin toss is still equally likely to be heads or tails. There is no such thing as ‘being due’ for tails. Similarly, in the lottery, last week’s number is just as likely to win again as any other number.”                                                                    -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 155
  • “I think you have to stay.. It’s almost summer already; the campaign doesn’t have time for growing pains. You just fought like crazy to make Barack Obama the Democratic nominee; we have an obligation to do everything we can to elect him in November. I have no idea how he will manage. But we will.” -Olivia Morgan (pregnant), encouraging husband David Plouffe not to step down from Presidential campaign
  • “…we will need to complement our L-Directed reasoning by mastering six essential R-Directed aptitudes…Design. Story. Symphony. Empathy. Play. Meaning. These six senses increasingly will guide our lives and shape our world.”                                                                                                     -Daniel Pink, A Whole New Mind, p. 65-67
  • “Symphony…is the ability to put together the pieces…to synthesize rather than to analyze; to see relationships between seemingly unrelated fields; to detect broad patterns rather than to deliver specific answers; and to invent something new by combining elements nobody else thought to pair.”        -Daniel Pink, A Whole New Mind, p. 130
  • “Whenever you feel ‘short’ or in ‘need’ of something, give what you want first and it will come back to you in buckets. That is true for money, a smile, love, friendship.”                                                 -Robert Kiyosaki, Rich Dad, Poor Dad, p. 184
  • “Never have anything to do with a woman who would rather be a man. That means she’s never going to do what a woman is supposed to do—which leaves you stuck with both what a man’s supposed to do and what a woman’s supposed to do.”                                                                                              -Kurt Vonnegut, Bluebeard, p. 151-52
  • “…Chief of Staff Jim Baker ran the White House and called the campaign shots every day. He made the schedule, he decided what was going to come out of Reagan’s mouth, he had the big picture.”         -Mary Matalin, Republican Strategist, All’s Fair, p. 82
  • “…political activism was seductive because it seemed to offer the possibility that one could improve society, make things better, without going through the personal ordeal of rearranging one’s perceptions and transforming one’s self.”                                                                                                           -Tom Robbins, Skinny Legs And All, p. 405
  • “If television refuses to look at something, it is as though it never happened. It can erase anything…” -Kurt Vonnegut, Armageddon in Retrospect, p. 142
  • “It’s a…lot easier to campaign than it is to govern.”                                                                             -Ed Rollins, ‘84 Reagan Reelection Campaign Mgr, Bare Knuckles And Back Rooms, p. 124
  • “For if the future replays the past, so too must the past anticipate the future.”                            -William Strauss & Neil Howe, Generations, p. 8
  • “Holland is where the world goes to buy flowers.”                                                                       -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 317
  • “Things away from home often look better than they are.”                                                               -Willa Cather, O! Pioneers, p. 34
  • “I can state flatly that heavier than air flying machines are impossible.”                                           -Lord Kelvin (Williams Thomson), Physicist, 1900
  • “Let us declare in one voice, right here, right now, that Barack Obama is our candidate, and he will be our president.”                                                                                                                                 -Senator Hillary Clinton, Democratic National Convention, 2008
  • “For more than two brothers, or more than eight cousins, yes.”                                                           -J.B.S. Haldane, British Biologist, his reply to whether he would risk his life to save another human being (you share half of your genes with a sibling and 1/8 with a cousin)
  • “The hands, the tongue, the eyes, the heart, all the bodily desires we are commanded to subdue; but the feet are free members. I indulge them without harm to any one, even to trampling in filth when my desires are low.”                                                                                                                             -Willa Cather, O! Pioneers, p. 146
  • “It may be taken for granted that, rash as the Americans usually are, when they are prudent there is good reason for it.”                                                                                                                         -Jules Verne, Around the World in 80 Days, p. 123
  • “There are Germans waving American flags as far as the eye can see.”                                           -David Axelrod, Democratic Media Consultant, describing Senator Obama’s presidential campaign speech in Berlin, Germany
  • “Everything you create is a representation of something else; in this sense, everything you create is enriched by metaphor.”                                                                                                                 -Twyla Tharp, Choreographer
  • “When the right people see a simple plan born of confronting the brutal facts—a plan developed from understanding, not bravado—they are likely to say, ‘That’ll work. Count me in.’”                                 -Jim Collins, Good To Great, p. 177
  • “Arrogance is ego plus ignorance.”                                                                                                -Robert Kiyosaki, Rich Dad, Poor Dad, p. 160
  • “Every poll I saw in 1983 found that people wanted a leader they could trust…That’s why we developed a simple campaign theme and made it our driving slogan: Leadership You Can Trust.”                            -Ed Rollins, ‘84 Reagan Reelection Campaign Mgr, Bare Knuckles And Back Rooms, p. 124
  • “The true example is the finest method I know of to make an idea clear, interesting and persuasive.” -Norman Vincent Peale
  • the soul’s talent for consensus allows the masses to work together without effort. “               -Thomas Pynchon, The Crying of Lot 49, p. 97
  • “If there’s anything they hate, it’s a wise human.”                                                                           -Kurt Vonnegut, A Man Without A Country, p. 93
  • “Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions—we can alter the way we thin slice—by changing our experiences that comprise those impressions.”                                                                                                     -Malcolm Gladwell, Blink, p. 97
  • “…each human being has a weak and needy part of their soul that can be bought…each human being also had a part of their soul that was strong and filled with a resolve that could never be bought…Most people have a price…because of human emotions named fear and greed.”                                     -Robert Kiyosaki, Rich Dad, Poor Dad, p. 41
  • “The artistic thing is to unmask honest countenances.”                                                                  -Jules Verne, Around the World in 80 Days, p. 20
  • “Language is not just a window into human nature but a fistula: an open wound through which our innards are exposed to an infectious world.”                                                                                 -Steven Pinker, The Stuff of Thought, p. 425
  • “Chaos is a cryptic form of order.”                                                                                                      -Ian Stewart, Nature’s Numbers, p. 123
  • "Thus, the task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees."                                                                                   -Arthur Schopenhauer, 1788 -1860
  • "Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not.” -William James
  • “Not even the most powerful organs of the press, including Time, Newsweek, and The New York Times, can discover a new artist or certify his worth and make it stick. They can only bring you the news, tell you which artists…Culture-burg, has discovered and certified.”                                                          -Tom Wolfe, The Painted Word, p. 23
  • “Obama did not generally get deeply involved with our advertising, other than rewriting and editing some of the spots he would appear in, and reviewing any negative or contrastive ad…Barack took seriously the job of tone policeman…Obama often excised lines he thought were too political, overly simplistic, or intellectually dishonest.”                                                                                                               –David Plouffe, Campaign Manager, “Obama for America”, The Audacity to Win, p. 323
  • "...people who really excel at things--whether it's creating art or running a business--hardly ever make a big fuss about equality, except maybe on the scales of justice. Equal opportunity, yes. Equal results, impossible." -Tom Robbins, Skinny Legs And All, p. 329
  • “Help them? In the first place, they’ve got to help themselves. By that I mean each individual one of them has got to help herself.”                                                                                                          -Tom Robbins, Even Cowgirls Get The Blues, p. 230 
  • “Campaigns aren’t the place for the timid or for those worried about their reputations.”                       -Ed Rollins, ‘84 Reagan Reelection Campaign Mgr, Bare Knuckles And Back Rooms, p. 87
  • “He begins to die, that quits his desires.”                                                                                    -George Herbert
  • “…Democrats believe in the power of the federal government to do good, and on the one burning persuasive issue in the formative years of my life, the federal government was one hundred percent right and everybody else was wrong. The federal government was for integration.”                        -James Carville, Democratic Strategist, All’s Fair, p. 15
  • “The senses, being explorers of the world, open the way to knowledge.”                                         -Maria Montessori, The Absorbent Mind, p.183
  • “…if you speak with enthusiasm you will find that what you say off the cuff has a vitality and punch that your prepared talks do not have.”                                                                                                    -Dale Carnegie, The Quick And Easy Way To Effective Speaking, p.186
  • trusting to escape scrutiny, by fixing the public gaze upon the exceeding brightness of military glory—that attractive rainbow, that rises in showers of blood—that serpent’s eye, that charms to destroy he plunged into it, and…disappointed in his calculation of the ease with which Mexico might be subdued, he now finds himself, he knows not where.”                                                                             -President Abraham Lincoln, Whig-Illinois, January 12, 1848, speech against Mexican War & President Polk
  • In the Mercantile pursuit of man, we tend to accommodate the tide of society.  By doing so we make ourselves utterly un-unique, towing the cultural line—not appearing too offbeat, peculiar or bizarre. This kind of submission leaves questions and truths within unanswered.”                                           -Joshua A. Stevens, Ad-man
  • “The more tranquil a man becomes, the greater is his success, his influence, his power for good.”  -James Allen, As A Man Thinketh, p. 51
  • “Modern Art arrived in the United States in the 1920s not like a rebel commando force but like Standard Oil…By the mid-1930s, Modern art was already so chic that corporations held it aloft like a flag to show that they were both up-to-date and enlightened, a force in Culture as well as commerce.”                 -Tom Wolfe, The Painted Word, p. 29
  • “If you come to me and say, ‘Let us sit down and take counsel together, and, if we differ from one another, understand why it is that we differ from one another, just what the points at issue are,’ we will presently find that we are not so far apart after all, that the points on which we differ are few and the points on which we agree are many, and that if we only have the patience and the candor and the desire to get together, we will get together.”                                                                                      -Woodrow Wilson
  • “Presidential elections are about peace and prosperity…”                                                                  -Mary Matalin, Republican Strategist, All’s Fair, p. 81
  • “People who lack internal fortitude often become victims of those who have self-discipline.”           -Robert Kiyosaki, Rich Dad, Poor Dad, p. 173
  • “…we want to marry our religious beliefs with our work, rather than leaving the two…compartmentalized, as two areas of our life which never talk to each other. We want them to talk to each other and uplift each other.”                                                                                                                                -Richard Nelson Bolles, How To Find Your Mission In Life, p. 3
  • “He was more than just an idealist, he was the personification of the heritage of the idealism of the American people. He brought spiritual concepts to the peace table. He was a born crusader.”    -President Herbert Hoover about 28th President, Woodrow Wilson
  • “…people are persuaded more by the actions of others than by any proof we can offer.”                 -Cavett Robert, Sales Consultant
  • “...’Oppo’ research is a standard and accepted political technique. Every campaign devotes considerable time and money to finding everything out about an opponent that might be politically useful.”             -Ed Rollins, ’84 Reagan Reelection Campaign Mgr, Bare Knuckles And Back Rooms, p. 140
  • “O women, girls, feminine hearts, impossible to understand!”                                                         -Jules Verne, Journey to the Centere of the Earth, p. 34
  • "...an ad should be simple enough so that it is the strategy."                                                               -Al Ries & Jack Trout, Positioning, p. 207
  • “…the purpose of bureaucracy is to compensate for incompetence and lack of discipline—a problem that largely goes away if you have the right people in the first place. Most companies build their bureaucratic rules to manage the small percentage of wrong people on the bus, which in turn drives away the right people on the bus, which then increases the percentage of wrong people on the bus, which increases the need for more bureaucracy to compensate for incompetence and lack of discipline, which then further drives the right people away, and so forth.”                                                                                        -Jim Collins, Good To Great, p. 121
  • “A NEWLY ELECTED trade union leader went to his first tough bargaining session in the company boardroom. Nervous and intimidated by the setting, he blurted out his demand:                                 “We want ten dollars an hour or else.”                                                                                                “Or else what?” challenged the boss.                                                                                                  The union leader replied, “Nine-fity.”                                                                                           -Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy, p. 335
  • “An argument is a group of statements (sentences, clauses)…to ‘support,’ ‘prove,’ or ‘provide evidence for,’ one other statement. The statement that is supported, proven, or for which evidence is provided is called the conclusion. There is one and only one conclusion for each argument…The statements that provide support, offer proof, or provide evidence are called premises.                                         -Nicholas Capaldi, How to Win Every Argument, p. 18
  • “Contain your anger; smile a lot, laugh. Be kind to people. Those values I learned from Ronald Reagan.” -President George H. W. Bush about 40th President, Ronald Reagan
  • “Don’t start a scene where two people are talking about jumping out of a plane. Start the scene having already jumped.”                                                                                                                                    -Amy Poehler, Actress/Comedian, 2011 Harvard Commencement Address

 

A blog about the power of persuasion using insights, revelations and tips...
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Go to the Wizard Academy in Austin

 

"Injecting adrenaline into my brain."

                     - Manley Miller, Wizard of Ads, New Orleans

 --------------------------------------------------

Stevens Report:

10 e-Journal Entries of Human Persuasion

 

Crack your knuckles,
Belly up to your keyboard and
Tap out some pointed language!...

...when you read the Stevens Report; it's my journal of human persuasion.

And as a sample, here are three of my reviews from different Wizard Academy classes:

  1. Ad Writing 101 by: Roy H. Williams ("The Wizard of Ads")
  2. Accelerated Branding by: David Freeman
  3. Writing For Radio & The Internet by: Chris Maddock & Jeff Sexton

 

Go to the Wizard Academy and learn how to write powerfully...

...unless you DON'T want to move humanity one way or another.

 

 

  1. Freelance Persuasion
  2. Advertising Campaign
  3. Mobile Website
  4. Social Media
  5. Graphic Design

 

1.   Freelance Persuasion:

"Go Deep, Be Releavant, Have Power"

Fee: $499 

This service includes copywriting for any media.

Here is what goes into your freelance project:

  • What To Make Happen
  • When To Make It Happen
  • Pizzazz Persuasion
  • Peculiar Persuasion
  • Instant Response
  • Branding
  • Media Distinctions
  • Limiting Factors
  • Finding Strategy
  • Gross Per Capita in Trade Area
  • Unleveraged Assets
  • Business Modeling
  • Business Topology
  • Words Undeniably Interesting
  • Words Unmistakably Pleasant

As your outsourced writer, any media may be purchased to distribute your message.

(web sites, emails, radio spots, voicemails, phone scripts, bios, sales letters, brochures, etc.)

 

Email me to schedule an appointment…

 

2. Advertising Campaign: 

"Polish Gun, Sift Ammunition, Insert Silver Bullet"

 

Fee: Depends on the category/market/competitive landscape


Includes a Local Market Visit to your town!  

Why do you need a Local Market Visit? 

Because every town is different.

For instance, there is not one ad-man anywhere other than my town who could possibly understand it like I do; because there are habits of the buyers, special worldviews specific to my area, and features or quirks of my town and overall territory necessary to understand for the success of a local campaign.

Let me give you some of these examples to illustrate my point.


 As a community The Woodlands: 

1. has increasingly become a weekend destination point for City of Houston residents and outlying towns and suburbs over the past 15 years,

2. yet The Woodlands is an exclusive feeling lifestyle for ALL its 100,000 residents (to the degree that most shopping not done in The Woodlands is considered an inferior experience)

3. and though the post office delivers mail labeled Spring or Conroe to the homes inside this market, not one resident in The Woodlands calls their town Spring or Conroe,

4. plus The Woodlands isn't even a real city, yet at least; it's actually officially only a "Township."

 

The point is, you wouldn't know any of this:

  • if it weren't told you, or
  • if you didn't do a proper analysis of this market.

But this is important knowledge when it comes to advertising your business. 

It's the difference between

mediocrity & prosperity! 

So I would come into your town to do my own process for finding that thing(s) in your town that's rare and that set it apart. And then, I can get a better feel for the consumers of your market to whom I'm writing your ads.


Then there are three things we do together as we develop & implement your advertising campaign:

  • Silver Bullet Strategy: 

In addition to the Local Market Visit, we have a process whereby we uncover the story about your business, the Silver Bullet. This is unique to each business owner. The story of the business owner then becomes the focal point of all the public messages about your business. We help build strategy around your story. Your story will move people. Your story creates traffic. What is your story? 

 

  • Attracting the Most Media Buy: 


We determine the most efficient media for your adverting dollars. We allocate your budget primarily for that media.

How else will you reach the most people with the smallest dollars? 

 

  •  Powerful Copy: 

Our powerful copy (always linked back to your story) is unleased within the most efficient media. The Wizard of Ads and Partners are known for ads that actually get people to do what you want. Are you saying something that really moves people?


Email me to schedule an appointment…


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3. Mobile Website:

"1/5 People Look At Your Website On Their Phone"


Fee: $499 setup

 

Is your website phone friendly?

Websites are typically not "phone friendly."

Most websites seem to appear on a handheld device, but they are difficult to read or navigate.

Other websites even just appear as a blank screen on your customer's phone.

But you can make your website:


Since the set-up fee to do this is only $499 & $29/mo. it's a no-brainer for restaurants with lunch crowds.

 

Email me to schedule an appointment…


4.   Social Media:

"Increase The Positive (+) Word-Of-Mouth About Your Business"

 

Here Are Your Social Media Questions To Answer First:

  1. What exactly do you want to make happen with your Social Media presence? 
    1. Increased sales 
    2. Build customer relationships 
    3. Just be hip 
    4. In other words, what does success look like for you? 
  2. What’s your time horizon for accomplishing the above goal(s) through Social Media? 
  3. What are your marketing materials already saying? 
  4. What’s the typical purchase cycle of your product/service? 
    1. Food/bars/entertainment can see more immediate response 
    2. Furniture stores/Jewelry stores will be longer

 

Once you’ve answered the above questions, I'll be better prepared to measure your success with Social Media… 

  • One month 
  • Six months 
  • One-year, etc.

 

 Email me to schedule an appointment…

 

Here's My 'Social Seven' For Your Business:

  1. Talk to Your Customer like a Friend 
    1. You should only talk to your customers about what they care about 
  2. Don’t Heap Too Much Praise on the Business Owner 
    1. If you want fans, followers or friends, then you shouldn’t talk only about yourself 
  3. Remember the 1st Amendment is about Text too 
    1. “Congress shall make no law…abridging the freedom of speech, or of the press…” 
    2.  Therefore, you should encourage free discussion 
  4. Be Transparent with Your Business Messages 
    1. You’ll build trust & credibility when you’re candid 
  5. Read What They’re Saying About You 
    1. You may consider their recommendations, or not 
  6. Address Complaints (quickly, professionally and genuinely) 
    1. You can do this without hiring a PR firm 
  7. Give Buying Incentives (with your permission of course) 
    1. You can contact individuals who made positive comments about you, with special offers only for them. 

 

Who implements my above Social Seven?

She's a 20-something blond, and her name is Lindsey!

 

Lindsey wants to talk about your business in social media...

...which is how your business will increase positive (+) word-of-mouth...

...which is where Repeat & Referral Customers come from!


So why do you need Lindsey's help specifically? It's so you won't have to do any of it yourself. Lindsey is Your Business' Ghost Writer...but why is she the one?

 How does she make you look good? Because Lindsey Knows:

  • What to say, 
  • When to say it 
  • And most importantly, she knows what not to say.

 

She'll even alert you to those people who are making positive comments about you or your biz, with special offers only for those individuals.  

 

I Mean Seriously...can you really say you don't want her pretty pink fingers clacking out your business activities on a keypad, for you, so you don't have to? 

 Now, if you just can't wait to increase your positive (+) word-of-mouth then...

 

...click here to schedule an appointment. 

  

 


5.   Graphic Design:

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